Writing articles are not only one of the main

techniques of Un-Marketing, they can pay off years

down the road. When you write a quality article,

with a "Pull & Stay" byline (explained below), it

gets passed on to people exponentially. One person

passes it to three people, who pass it to 5 etc...
 

However, the hardest part about this wonderful

article is writing it in the first place! What's

the topic? Where do I begin? Nothing quite like

suffering from writer's block when you don't even

consider yourself a writer! ;-)
 

One of the easiest methods I've used to get over

it is to create the "Top 10" list article. Pick

the need you fill, the problem you solve and write

an article that would be similar to advice you

would give a client. For example, when I created

my Un-Marketing Teleseminar, I started with a Top

Seven list of ways to market your business without

spending money:
 

1. Good Websites

2. Quality Newsletters
 

3. Helpful Articles
 

4. Message boards
 

5. Networking Events
 

6. Word-of-mouth
 

7. Referrals
 

This list got me over the "block" I had and broke

it down to seven manageable sections. If I were to

write an article on Un-Marketing (which I am

now..... Well a book actually :-) I can use this

list.
 

What is your Top 10 list that people would find

useful. If you're an accountant, why not "Top 10

Ways to get your taxes done before the deadline"

or if you're a designer "The Top 10 Website Design

Mistakes that can cost your business $$$". All of

these types of lists position you as an expert on

the topic. The local newspapers and

website/newsletters publishers love them because

they are short and sweet and have no fluff.

I've made it easy for you:
 

The Top 10 List title for my business is:

The Top 10 _______________________________________________
 

1. _______________________________________________
 

2. _______________________________________________
 

3. _______________________________________________
 

4. _______________________________________________
 

5. _______________________________________________

6. _______________________________________________
 

7. _______________________________________________
 

8. _______________________________________________
 

9. _______________________________________________

10. ______________________________________________

After this, all you have to do is write an intro

paragraph and a good "Pull & Stay" byline (meaning

you say who you are, company name, and something

that requests the reader to pursue further action,

mainly signing up for you newsletter). Send me

your completed list unmarketing@workyourlife.com !

Lets work on it together and get you more business!

Scott Stratten, President

http://www.Un-Marketing.com

How to Market Your Business Without Spending Money

PS - If you enjoyed this article, please pass it along

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