Most of you know that relationships are the key to

getting and maintaining clients/customers.
 

However, how many of you are actually putting this

knowledge into action with your business?
 

You've gone to the effort of finally getting

qualified potential customers to your site and they

sign-up for your newsletter. Great! But wait, what

is the first impression they get? A confirmation

email that looks like it was written by an

emotionless robot: "Thank-you for subscribing, the

next issue will arrive shortly." or worse "Thanks

for subscribing, while your waiting for the first

issue, why not read a few ads that we've placed in

our auto-responder" Nothing turns me off more than

trying to be sold when I sign up for a "free"

newsletter.
 

If we know relationships are the key to long-term

clients, why aren't we starting to build it right

away? Open the lines of communication with your

new subscribers. Most people who sign up for

my newsletter get an email back from me, hand

typed (as opposed to claw or hoof typed I guess)

saying not only thank-you, but asking what line of

business they're in. It not only helps me get a

pulse of what my subscribers do, it also begins to

plant the seed for a relationship. We start to get

to know each other and down the road if an

offering of mine sounds interesting, they might

buy it, if not, I've met one more person in this

world that runs a business.

Quick Tips:
 

-Ask an open-ended question focused on a relevant

issue (i.e., if you run a tax newsletter, ask them

about how do they feel about the amount of tax

they've paid this past year)
 

-If you use an auto-responder, you can still make

it personal but also admit that although it is an

automated response, you actually care about their

answer

-When they reply, keep the conversation going!

I've met friends, new clients and people that I've

hired and bought from, all because we got to know

each other.
 

Scott Stratten, President

http://www.Un-Marketing.com

How to Market Your Business Without Spending Money

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